Cadency

At Cadency, Clemson’s student-led brand agency, we see things differently. We bring fresh perspectives and guide brands toward their future.

Year
2025

Client
Tanger Inc.

Although I am unable to share the details of what our inaugural campaign entailed, I’ll walk you through our process. As this semester marked the first of Tanger and Cadency’s partnership, we had a lot of research to conduct. We dove deep to understand why and how Gen Z is shopping. Our research led to some key insights surrounded around the importance of experiences. These insights shaped the strategy for our campaign, Experience Tanger.

In April, my team had the privilege of presenting our final strategic campaign to Stephen Yalof, CEO of Tanger, and Devin Ostermann, Media Director. I am fortunate that I was chosen as one of the presenters and had the opportunity to articulate all of the work my team put in — in just 4 months!