COMM 2090 is a course that provides an overview of of the communication convergence strategies and practices used across multiple media platforms, including print, broadcast, Internet and social media. Personally, this was my favorite class I took in the Fall of 2024.
The task was to create a scenario for a company, then create an operational communication plan, crisis plan, press releases, social media plans and more. I chose 84 Lumber as my company.
The scenario: The Tiny Home Tour
The Tour aims to address housing challenges while promoting the sustainable benefits of tiny home living. In each city, 84 will collaborate with the local community, residents, and volunteers to construct the homes on-site.
Objectives of the Tour:
To build a tiny home within 5 days in each city
To create an interactive way for 84 Lumber to give back to the communities where their stores are located
To address housing challenges while promoting the sustainable benefits of tiny home living
To collaborate with the local community, residents, and volunteers to construct the homes on-site
Crisis plan
Press release
After creating my operational communication plan, I created a press release to be sent out to different media stations in order to be picked up in the news and become a talking point.
Crisis Q&A
To To combat
After being given my crisis, I was tasked with creating a set of questions that the media might have asked during a press conference. I created six reasonable questions and wrote thoughtful answers to combat any confusion.
When planning any type of event, it is essential to be prepared for crises. While creating this project, our professor came up with a crisis for each project. I was given the crisis of a home being gifted to a family that is not in need of housing and lied on their application.TTThe
The goal of this crisis plan is to ensure everyone apart of the build that we will mend the situation and ensure the home will be going to a family truly in need. I created key messages to get our point across, along with a Lede statement that can be used in a Crisis press release.
Audiences:
Customers: do-it-yourselfers who need materials for a project
Builders: supplying building materials for building companies and commercial projects
Employees: ensuring employees are in a positive work environment
Community: 84 Lumber is proud to support local, regional, and national charitable organizations
Brands/Partnerships: 84 Lumber sponsors numerous high-level sporting team
