COMM 2090 is a course that provides an overview of of the communication convergence strategies and practices used across multiple media platforms, including print, broadcast, Internet and social media. Personally, this was my favorite class I took in the Fall of 2024.
The task was to create a scenario for a company, then create an operational communication plan, crisis plan, press releases, social media plans and more. I chose 84 Lumber as my company.
The scenario: The Tiny Home Tour
The Tour aims to address housing challenges while promoting the sustainable benefits of tiny home living. In each city, 84 will collaborate with the local community, residents, and volunteers to construct the homes on-site.