Brandweek 2025: Atlanta
Brandweek, presented by ADWEEK, is where industry-defining marketing leaders converge to talk about the most pressing questions facing today’s brands. Will Lee was generous enough to provide tickets for our Clemson crew. Although Brandweek was 3 days long, I attended on Day 1: Monday
Unwrapping the Magic: Inside Coca-Cola’s Creative Evolution
Pratik Thakar: Global Vice President and Head of Generative AI, The Coca-Cola Company
In this session, we discussed how Coca-Cola using AI, specifically in their Christmas campaign which had just launched that day. He discussed how AI should not be siloed, but rather integrated into every department. At this point, “there’s no going back.”
Throughout the day, I listened to various different panels discussing fashion, healthcare, agencies, food and beverage, and everything in-between.
Key takeaways:
Humanizing the brand and telling the story is essential
Virality is important, but not everything
Communicating in a human way
How can we leverage AI
American Eagle’s Autumnal Fit Check
Craig Brommers: Chief Marketing Officer, American Eagle
Craig Brommers was asked a lot about the infamous Sydney Sweeney “Great Jeans” ad. It was an interesting, intellectual conversation where he doubled down on his brand’s idea. They executed the brief and made money, end of story.
